August 27, 2016
Black Knight and the CCAA continue their partnership on the courts
Black Knight will continue its long-standing role as the 'Official Badminton Equipment of the CCAA' and supplier of the 'Official Shuttlecock of the CCAA' Badminton National Championships.
Black Knight and the CCAA have agreed to a new three-year agreement which includes participation at the National Championships and in the Marketing Incentive Program (MIP).
"We at Black Knight are extremely pleased to renew our sponsorship with the CCAA. We believe the CCAA and Black Knight share the same passion and values to sport," says Fred Reid, national sale and marketing manager at Black Knight.
"With the ever increasing need for participation in sport among college students, we believe the sport of badminton is an excellent vehicle to promote a healthy active lifestyle that can be played at all levels throughout life. Black Knight is a proud Canadian company and a market leader in the manufacture of badminton and squash equipment."
Black Knight's top quality SH6850 A will be the 'Official Shuttlecock of the CCAA' and will be used during competition at the CCAA Badminton National Championships. Other Black Knight equipment including the SH6650 Shuttle, Max Force racquets, Knight Trainers, Shadow Trainers and other products will continue to be recognized as 'Official Badminton Equipment of the CCAA.'
"The CCAA has an extensive history with Black Knight at the National Championships and we are pleased to see this partnership continue," stated Scott Dennis, CCAA Vice-President of Marketing. "As an industry leader in Canada and a strong supporter of student-athletes, Black Knight is an ideal partner for the CCAA."
For more information on this agreement (products, purchasing methods, and general inquiries) please contact:
| Brandon Stone CCAA Marketing and Sponsorship Coordinator brandon@ccaa.ca 613-937-1508 (2) |
Fred Reid Black Knight, National Sales and Marketing Manager fareid@sympatico.ca 416-738-1159 |
You can also visit Black Knight online at blackknight.ca.
The CCAA is a national sport organization enriching the academic experiences of student-athletes through intercollegiate sport.
