Spalding / The Fry Group Of Companies

Company Profile

Springfield, MA-based Spalding is a leading producer and marketer of basketballs, footballs, volleyballs and soccer balls under the Spalding brand name and softballs under the Dudley brand. Spalding is the official basketball supplier of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the official volleyball of the National Collegiate Athletic Association (NCAA) and American Volleyball Association (AVA), the official soccer ball of the Major Indoor Soccer League (MISL) and the official football of the American Football League (AFL) and Pop Warner. Spalding was acquired by Russell Corporation in May 2003.

As part of Russell Corporation, Spalding was combined with recent acquisitions American Athletic, Inc. and Huffy Sports in 2004, to create the Spalding Group. AAI is the leading seller of gymnastics equipment in the country as well as institutional basketball backboards, and Huffy Sports, is a leader in basketball backboard systems.Today, with a reported $400 million in worldwide trademark sales, the Spalding Group represents the largest basketball equipment supplier in the world. In December of 2004, it signed an eight-year exclusive equipment contract with the NBA. Internationally, Spalding is affiliated with professional leagues in 53 countries, including a new long-term China League Agreement. According to Creelman, Spalding plans to grow its business in football, soccer, volleyball, baseball and softball with the initial product focus on balls and the channel focus on institutional and competitive play.

NBA Official Basketball by Spalding.

Spalding was the first to create a ball specifically for the game of basketball well over 100 years ago. Since 1983, Spalding has been the official basketball of the NBA since 1983. This basketball is made of premium grade leather shell with an average count of 122 pebbles per square inch for exceptional ball handling.

The Fry Group of Companies

The Fry Group of Companies, was incorporated in 1975 in Toronto, Ontario. The Fry Group includes C.M.A.S. (Canadian Merchandising & Assembly Services Inc.), TFG Marketing International, Prism Canada and JACCEE Warehousing.

Audrey Fry, President, is passionately and actively involved in every aspect of the company's business. She heads up a tightly knit, cross-country team of talented, experienced and highly committed individuals, many of whom have been with the family since the day the company was founded. These are the people who have made The Fry Group what it is today: one of the leading suppliers of merchandising and retailing solutions in Canada. Audrey Fry is an expert on the trends and needs of the retail market in Canada, and is an executive member of the Board of Directors of NARMS, the National Association for Retail Marketing.

Our clients have included all the country's major retailers - and many leading global names. Naturally, we are proud of this record of big-name projects, but we are perhaps proudest of all of our reputation for outstanding integrity, trustworthiness and 'get our hands dirty' commitment to do whatever it takes to meet our clients' needs. This is what good people are all about. And it is ultimately what makes The Fry Group so special. We are an honest family business - and no matter how big we become, we intend to stay that way.

Involvement with CCAA

Spalding has been involved with the CCAA for many years now as the Official Basketball (TF1000 ZKPRO) supplier and an MIP Partner.

News and Announcements

Purchase 6 TF -1000S and receive a FREE SPALDING BALL BAG + Spalding's "LEARNING FROM THE PROS" DVD

Stay organized and keep track of your Spalding basketballs with our NEW ball bag. Whether it be taking balls to and from games or safely securing your balls while you're away from your facility. Holding 6 regulation size Spalding basketballs, the Spalding bag offers superior quality and lives up to being "True to the Game". Includes a removable carrying strap, durable zipper and heavy duty construction. Only available in navy blue.

Click here for more information.

Contact Information

TFG Marketing Intl. Inc.
20 Sims Crescent, East Building
Richmond Hill, ON
L4B 2N9 

Toll Free Telephone: 1-800-659-2627

Website: http://www.spalding.com/ or http://www.thefrygroupinc.com/

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