June 15, 2011 - Fanshawe College and Keyano College have been presented with Marketing Incentive Program (MIP) Awards from the CCAA.

Fanshawe College of London, Ont. has earned the CCAA Marketing Incentive Program Elite Award, presented annually to the institution that purchased the highest amount of CCAA-endorsed products and services.

Keyano College of Fort McMurray, Alta. has earned the CCAA Marketing Incentive Program Gold Award, presented annually to the institution that purchased the second-highest amount of CCAA-endorsed products and services.

The CCAA Marketing Incentive Program (MIP) combines the purchasing of 109 CCAA member colleges.  This program enables colleges to derive direct benefits for their own athletic departments by purchasing CCAA endorsed products or through executing approved CCAA programs on campus.

The CCAA’s MIP partners are:

Baden - Official Volleyball - Men: 15-0CM / Women: Perfection VX5EC

Black Knight - Official Badminton Equipment Supplier  - Official Shuttlecock 6800 "A"

Spalding - Official Basketball -  TF1000

Sportag – Varsity Souvenir Partner

The 2011 CCAA MIP Awards were presented at the CCAA Annual General Meeting in Collingwood, Ont. on Wednesday, June 15.

2011 MIP Sweepstakes Winners:

$250 Sportag Gift Certificates: Keyano College, Camosun College

Men's Spalding TF1000 Basketballs: Douglas College, Sault College

Women's Spalding TF1000 Basketballs: Doulgas College, St Clair College

Men's Baden Volleyballs: Vancouver Island University, Durham College

Women's Baden Volleyballs: University of British Columbia-Okanagan, Seneca College

Black Knight Badminton Racquets: Fanshawe College, Lethbridge College

The introduction of the MIP has provided the CCAA with a mechanism to encourage member colleges to participate in CCAA marketing activities and increase the value of the CCAA programs on campus. Benefits are assigned through two components of MIP. The MIP allows the CCAA to work with their partners to offer them tremendous marketing opportunities and reach within the college market.