(Montreal - October 25, 2010)  - The Quebec Student Sport Federation (QSSF), the governing body of primary and secondary school, collegiate and university sport in Quebec, recently unveiled its new name and corporate identity at a media conference in Montreal.

Effective immediately, the organization will be known as RSEQ, which stands for Réseau du sport étudiant du Québec. The new logo is comprised of blue block letters spelling RSQE. The letter R contains the number 1, which signifies unity and leadership. 

Among the 150 guests participating at the launch at Olympic Stadium was the Hon. Line Beauchamp, minister of education, recreation and sport. Former McGill University hockey star and three-time Olympic gold medallist Kim St-Pierre and fitness expert Josée Lavigeur spoke regarding the role the RSEQ plays in promoting healthy lifestyle choices and the development of high performance sport in Quebec.  École Jeanne-Mance basketball player Armoc Motumbo delivered a stirring testimonial about how sport in schools can help combat dropout rates.

“The development of a new image for student sport in Quebec has been a long and thorough process that represents more than just a new logo,” said Mr. Alain Roy, executive director of the RSEQ. “The new brand is a major turning point for sport in the educational milieu, one that reflects the structural evolution of our organization. We proudly believe that this new identity for student sport will, like its predecessor, hold a cherished place in the sporting venues of schools, CEGEPs and universities across Quebec.”

Changes in Quebec student sport had rendered the organization’s previous logo, created in 1988, outdated. The new logo creates a strong brand that better reflects the evolution of the organization. The objective of the new visual identity is to create a strong and unique brand that is recognizable, adaptable and timeless.

The RSEQ is a major player on the Quebec amateur sport scene, boasting the largest number of participants of any provincial sport organization. There are over 185,000 students and student-athletes in the network’s 14 regions who participate in more than 40 different sports at one of the nearly 2,800 primary and secondary schools, 62 colleges or 12 universities within Quebec.

CONTACT
Stephanie Wereley
Communications and Events Coordinator
t: 613.938-1508
e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
http://www.ccaa.ca/