The Canadian Colleges Athletic Association (CCAA) announces today the signing of a new three-year partnership with SPORTAG as “Marketing Incentive Program (MIP) partner of the CCAA”. SPORTAG supplies custom sports branding merchandise such as custom medal products, key tags and lapel pins and a wide variety of varsity themed products, such as temporary sport tattoos, car window decals, noise sticks and more.

The CCAA Marketing Incentive Program enables members to derive direct benefits for their own athletic departments by purchasing SPORTAG merchandise.

Benefits are derived from two components of the MIP. The ‘Frequent Buyer’ component entitles members to a 3% rebate (royalty) on the wholesale value of the total amount of purchases of SPORTAG merchandise. The end-of-the-year ‘sweepstakes’ provides opportunities for athletic departments to win SPORTAG products, which can be used in their respective athletic departments.

“We are extremely pleased to have ‘signed up’ as a new ‘player’ on the CCAA Marketing Incentive Program Team. Whereas our market focus is Custom Sports Branding, SPORTAG should be an excellent fit in the current ‘MIP roster”, claims Gerry Casey, Owner/Manger of SPORTAG.

“SPORTAG is familiar with the needs of school varsity sports and has much to offer CCAA members. They design and deliver an excellent product, specialize in small orders, and provide a price that is more than competitive”, Mark Kosak, CCAA Vice President Marketing.

For further information on SPORTAG merchandise and products contact Gerry Casey at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 902-222-7322 or fax 1-877-443-0455